Email marketing: How to turn your hotel’s newsletter into a lead magnet

hotel marketing

I don’t know about you, but it’s very rare that I deliberately sign up for hotel’s newsletters – even if I really like the place. The reason is simple; I don’t really care about a hotel’s new indoor pool or breakfast menu if I’m located far away from it and don’t have the chance to …

Business, Travel

What 6 years of travel blogging has taught me

travel trends 2021

I launched this blog almost 6 years ago, and a lot of water has flowed under the bridge ever since. As I have developed as a person, so has my layout, style, photography and writing skills. Most importantly, I have learned a lot about life through this platform – and I have connected with some …

Hotels, Reviews

Checking in: Clarion Grand Hotel, Helsingborg

clarion grand hotel helsingborg

If you’re fond of historical hotels, you’re in for a treat! In this post, I’m taking you to the charming city of Helsingborg in Southern Sweden, where a grand old hotel is to be found: Clarion Grand Hotel. Below my review, you’ll find an interview with General Manager, Anna Eklund. Let’s check in, shall we?  …

Guides & Destinations

A spa day at KURBADET by Ilse Jacobsen (Denmark)

kurbadet ilse jacobsen

In the midst of December, I managed to escape the hustle and bustle with a visit to the beautiful spa town of Hornbæk just north of Copenhagen. The purpose of my visit was KURBADET – an elegant spa owned by the Danish designer Ilse Jacobsen. If you’re looking for a little getaway in Denmark – either …

Business, Resources

Top 5 Travel- & Hotel Trends in 2020

700.000 heures

If you’re working in hospitality – and with marketing, specifically – you might want to know a thing or two about this year’s top trends and tendencies, which are changing the industry. In this post, I’ve gathered the 5 most interesting ones to keep an eye on.  5 hotel trends in 2020 and beyond Garden …

Design, Hotels

The Most Exciting Hotel Openings in 2020: My Picks

villa copenhagen

There are lots of hotel openings to look forward to in the coming decade! 2020 will bring a wide array of boutique- and design hotels as well as more established chain hotels on all continents, but in the following, I’ll focus on the European market. ____________________________________________________________________________________________________   – Arctic Bath (Swedish Lapland): opening January 2020 – Design- …

Guides & Destinations, Travel

My City Guide to Bruges: Where to Stay, Dine, Drink and Shop

city guide to bruges

Bruges: the medieval Belgian city famed for its baroque-like architecture, picturesque squares and incredible history. Oh, and the French Fries! All this, and much more, is what you can expect when visiting Bruges. I recently ventured back to Bruges (I used to live there about 6 years ago) and was pleasantly surprised to see that …

Guides & Destinations, Travel

A visit to Alte Nationalgalerie in Berlin

alte nationalgalerie berlin

One of my favorite things to do in weekends is to explore Berlin’s cultural scene. The most famous “institution” in that sector is called the Museum Island (or Museumsinsel) where beautiful museums such as Alte Nationalgalerie, Bode Museum and Pergamon Museum are towering side by side. In this post, I’m going to tell you about the first …

Guides & Destinations, Travel

Best Lunch View in Paris: Restaurant Maison Blanche

restaurant maison blanche paris

Paris is full of magic, not least on the dining front! So when I had the chance to visit a gem of a restaurant on my recent trip to the French capital, I didn’t have to think twice. Have you ever had amazing lunch with a view to the Eiffel Tower? Now you have the …


Vibeke Scott: Luxurious Scandinavian Loungewear

vibeke scott

“Home luxury” is a term I’ve come to appreciate a lot in my adult years. Cause why should luxury and self-indulgence only take place during holidays and in hotels? Bring it home and start appreciating the little things in everyday life. That’s what I did – especially recently, as I’ve connected with the Danish home …

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