Showing 34 Result(s)
Branding & Marketing, Resources

7 steps for digital transformation in the hotel industry

I recently hosted a presentation for Messe Frankfurt about the digitalization of the hospitality industry; a big topic that both travellers and industry professionals are forced to get acquiainted with. But how exactly can a hotel or hospitality business embrace and implement digitalization in the years to come? To break it down, I’ve created this …

Branding & Marketing, Hotels, Resources

The Hotel of the Future: 8 Trends that Define it

The future is happening now. With hotels becoming increasingly digital and facing a new generation of travellers, it’s time to dive into some of the most dominant trends in the hospitality industry these years. In this post, I’m highlighting 8 of them. 1. Customization We’ll see a lot more customizing of experiences based on guest …

Business, Entrepreneurship, Resources

Business tips: How to make time for creating social media content

I’ve done a lot of research in my network in the past years, for example because I wanted to identify the main struggles of small business owners when it comes to producing content.  The number one challenge, they all said, is finding the time to produce quality content for their social media channels. Not everyone …

Business, Resources

Sustainable Marketing: What It Is And Why Your Business Should Invest In It

sustainable marketing

There’s hardly any doubt anymore; the future is green. That also applies to marketing, but how does it work in practice? And are you ready to embrace the concept? In this article, I’m inviting you to learn the basics of sustainable marketing and prep your business for a green(er) future. A strong business strategy Traditional …

Resources

4 reasons your hotel should invest in SoMe (management).

social media for hotels

In my work as a content and marketing strategist, I often receive the question; “why should we invest in social media?”. For me – or anyone working within this field – it might seem obvious, but for someone from the outside, it’s doesn’t have to be. Let me tell you; putting a cute photo on …

Green Travel, Resources

The rise of staycations: How hotels can attract & retain local guests.

The rise of staycations: How hotels can attract & retain local guests

You’re probably already familiar with term ‘staycation’ – a vacation where you don’t travel far, but stay in your local environment. During the Pandemic, this travel trend has truly gained foothold amongst travellers, as we want to feel safe and secure yet still need new experiences. I personally love the idea of paying more attention …

Resources

Instagram for hotels: how to make an audit of your account.

instagram audit

Whether or not your hotel is facing a re-opening soon, now is a good time to evaluate your Instagram account. After all, this is where many of your potential guests are hanging out, so make it worth their while!Taking a look at your hotel’s performance on social media – in this case, Instagram – will …