In this section, you’ll find posts and resources on topics such as entrepreneurship, marketing and branding.
I recently hosted a presentation for Messe Frankfurt about the digitalization of the hospitality industry; a big topic that both travellers and industry professionals are forced to get acquiainted with. But how exactly can a hotel or hospitality business embrace and implement digitalization in the years to come? To break it down, I’ve created this …
The future is happening now. With hotels becoming increasingly digital and facing a new generation of travellers, it’s time to dive into some of the most dominant trends in the hospitality industry these years. In this post, I’m highlighting 8 of them. 1. Customization We’ll see a lot more customizing of experiences based on guest …
It’s safe to say that without a proper brand strategy, your creative team will be lost, and you’ll loose brand consistency and thereby limit your overall credibility. With a proper brand strategy in hand, your business can grow and thrive in a crowded market – and isn’t that what we all want? In this post, …
When looking into the future of hospitality (and the present, for that matter), one must look at technology as well. The two go hand in hand – mostly to ensure a seamless and easy experience for guests. One concept that surely has come to stay is the metaverse. In this article, I’ll look into what …
I’ve done a lot of research in my network in the past years, for example because I wanted to identify the main struggles of small business owners when it comes to producing content. The number one challenge, they all said, is finding the time to produce quality content for their social media channels. Not everyone …
There’s hardly any doubt anymore; the future is green. That also applies to marketing, but how does it work in practice? And are you ready to embrace the concept? In this article, I’m inviting you to learn the basics of sustainable marketing and prep your business for a green(er) future. A strong business strategy Traditional …
In my work as a content and marketing strategist, I often receive the question; “why should we invest in social media?”. For me – or anyone working within this field – it might seem obvious, but for someone from the outside, it’s doesn’t have to be. Let me tell you; putting a cute photo on …
You’re probably already familiar with term ‘staycation’ – a vacation where you don’t travel far, but stay in your local environment. During the Pandemic, this travel trend has truly gained foothold amongst travellers, as we want to feel safe and secure yet still need new experiences. I personally love the idea of paying more attention …
Whether or not your hotel is facing a re-opening soon, now is a good time to evaluate your Instagram account. After all, this is where many of your potential guests are hanging out, so make it worth their while!Taking a look at your hotel’s performance on social media – in this case, Instagram – will …
Business branding is the process of giving life to your brand. Whether you’re selling skincare or fashion, run a hotel or a restaurant, branding is an essential part of positioning yourself on the market, standing out and attracting clients. Branding is simply a way of identifying your business – and creating a pretty logo or …
