In this section, you’ll find posts and resources on topics such as entrepreneurship, marketing and branding.
I’ve done a lot of research in my network in the past years, for example because I wanted to identify the main struggles of small business owners when it comes to producing content. The number one challenge, they all said, is finding the time to produce quality content for their social media channels. Not everyone …
There’s hardly any doubt anymore; the future is green. That also applies to marketing, but how does it work in practice? And are you ready to embrace the concept? In this article, I’m inviting you to learn the basics of sustainable marketing and prep your business for a green(er) future. A strong business strategy Traditional …
In my work as a content and marketing strategist, I often receive the question; “why should we invest in social media?”. For me – or anyone working within this field – it might seem obvious, but for someone from the outside, it’s doesn’t have to be. Let me tell you; putting a cute photo on …
You’re probably already familiar with term ‘staycation’ – a vacation where you don’t travel far, but stay in your local environment. During the Pandemic, this travel trend has truly gained foothold amongst travellers, as we want to feel safe and secure yet still need new experiences. I personally love the idea of paying more attention …
Whether or not your hotel is facing a re-opening soon, now is a good time to evaluate your Instagram account. After all, this is where many of your potential guests are hanging out, so make it worth their while!Taking a look at your hotel’s performance on social media – in this case, Instagram – will …
Business branding is the process of giving life to your brand. Whether you’re selling skincare or fashion, run a hotel or a restaurant, branding is an essential part of positioning yourself on the market, standing out and attracting clients. Branding is simply a way of identifying your business – and creating a pretty logo or …
How will the experience of staying in a hotel change in the wake of the Pandemic? And how does it actually feel like to work in a hotel these days? To answer these questions, I summoned Silvia Kirkland who’s the Area Director of Housekeeping at Vail Resorts in Colorado, US. Keep reading if you’re curious …
Some hotels now finally have a re-opening plan in place for spring/summer 2021! But there are certain factors hoteliers must consider before opening their doors for guests again. Do you know which? Here are three things to consider before welcoming guests post-Pandemic. Safety and hygiene protocols. It comes as no surprise that travellers post-Covid will …
TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …
“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …
