In this section, you’ll find posts and resources on topics such as entrepreneurship, marketing and branding.
In my work as a content and marketing strategist, I often receive the question; “why should we invest in social media?”. For me – or anyone working within this field – it might seem obvious, but for someone from the outside, it’s doesn’t have to be. Let me tell you; putting a cute photo on …
You’re probably already familiar with term ‘staycation’ – a vacation where you don’t travel far, but stay in your local environment. During the Pandemic, this travel trend has truly gained foothold amongst travellers, as we want to feel safe and secure yet still need new experiences. I personally love the idea of paying more attention …
Whether or not your hotel is facing a re-opening soon, now is a good time to evaluate your Instagram account. After all, this is where many of your potential guests are hanging out, so make it worth their while!Taking a look at your hotel’s performance on social media – in this case, Instagram – will …
Business branding is the process of giving life to your brand. Whether you’re selling skincare or fashion, run a hotel or a restaurant, branding is an essential part of positioning yourself on the market, standing out and attracting clients. Branding is simply a way of identifying your business – and creating a pretty logo or …
How will the experience of staying in a hotel change in the wake of the Pandemic? And how does it actually feel like to work in a hotel these days? To answer these questions, I summoned Silvia Kirkland who’s the Area Director of Housekeeping at Vail Resorts in Colorado, US. Keep reading if you’re curious …
Some hotels now finally have a re-opening plan in place for spring/summer 2021! But there are certain factors hoteliers must consider before opening their doors for guests again. Do you know which? Here are three things to consider before welcoming guests post-Pandemic. Safety and hygiene protocols. It comes as no surprise that travellers post-Covid will …
TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …
“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …
One thing’s for sure; hospitality is changing completely in the wake of Covid-19, and so is marketing. But how do particularly smaller hotels adapt to this new world? And what should they tap (more) into moving forward in order to attract more guests and stand stronger in the market? I’m sharing my five scents on …
There are many ways in which to educate yourself in a certain topic or field – my favourite is (still) to read books. If you’re a hospitality professional, these five titles are definitely worth a read. Each one of them are full of valuable tips and inspiration for hotel leaders and professionals who strive to …
