TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …
“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …
One thing’s for sure; hospitality is changing completely in the wake of Covid-19, and so is marketing. But how do particularly smaller hotels adapt to this new world? And what should they tap (more) into moving forward in order to attract more guests and stand stronger in the market? I’m sharing my five scents on …
There are many ways in which to educate yourself in a certain topic or field – my favourite is (still) to read books. If you’re a hospitality professional, these five titles are definitely worth a read. Each one of them are full of valuable tips and inspiration for hotel leaders and professionals who strive to …
After a year of drought in the travel industry, there are many speculations as to how this year will actually unfold. Will 2021 be the year where travel makes a big comeback? Or will we take it slow and stay close to home? While it’s impossible to predict the future, I’d like to share my …
Auberge means “inn” or “establishment” in French, but to me, it covers a lot more. It’s a feeling and a way of life. To check into a distinct hotel that provides you with memories for life. To meet and engage with locals and passionate people who turn your perspectives upside down. All this is the …
It’s a big day for me today! The e-book I’ve been working on for months, “Storytelling for Hotels”, is finally out. Digitally, that is, because I intentionally didn’t want to publish a physical one. A few years ago, my first book, “Freelancer”, was launched in Denmark. That was a physical book, and it took a …
As I’m writing this, it’s pouring down and I’ve just spent 20 minutes gazing at picturesque travel destinations and luxury hotels on Instagram. If only one could fly away! This summer is inarguably different than most since we still can’t (or won’t) travel far and wide. While that may change in the (near) future, why …
One thing is certain: when everything is unsure, anything can happen! I choose to see this as a good thing, especially during these challenging Covid-19 times! In this B2B post, I’m addressing what hotels can do to survive the current crisis – and even thrive afterwards. The keyword is ‘local’, and it’s not only great for …
It’s a fact. Most industries are already suffering from the outbreak of Covid-19 – and especially the hospitality industry is hit hard. Many hotels and restaurants will close its doors before the end of the year, while others might just barely survive. As a consumer, there are ways in which you can support the industry, …
