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Resources

Introducing “Auberge”: A Bespoke Newsletter for Hospitality Professionals

hospitality marketing

Auberge means “inn” or “establishment” in French, but to me, it covers a lot more. It’s a feeling and a way of life. To check into a distinct hotel that provides you with memories for life. To meet and engage with locals and passionate people who turn your perspectives upside down. All this is the …

Business, Resources

My e-book “Storytelling for Hotels” is out!

It’s a big day for me today! The e-book I’ve been working on for months, “Storytelling for Hotels”, is finally out. Digitally, that is, because I intentionally didn’t want to publish a physical one. A few years ago, my first book, “Freelancer”, was launched in Denmark. That was a physical book, and it took a …

Resources, Travel

8 Movies That Will Spark Your Wanderlust Immediately

wanderlust movies

As I’m writing this, it’s pouring down and I’ve just spent 20 minutes gazing at picturesque travel destinations and luxury hotels on Instagram. If only one could fly away! This summer is inarguably different than most since we still can’t (or won’t) travel far and wide. While that may change in the (near) future, why …

Green Travel, Resources

Make it local: a new way to think (hospitality) business

hospitality marketing

One thing is certain: when everything is unsure, anything can happen! I choose to see this as a good thing, especially during these challenging Covid-19 times! In this B2B post, I’m addressing what hotels can do to survive the current crisis – and even thrive afterwards. The keyword is ‘local’, and it’s not only great for …

Resources

5 ways to support the hospitality industry during Covid-19

the weinmeister hotel berlin

It’s a fact. Most industries are already suffering from the outbreak of Covid-19 – and especially the hospitality industry is hit hard. Many hotels and restaurants will close its doors before the end of the year, while others might just barely survive. As a consumer, there are ways in which you can support the industry, …

Business, Resources

How to embrace digitalization in the hotel industry

digitalization hospitality

It’s a buzzword of our time, digitalization. And it seems like every company out there has to embrace it as part of their culture to stay on track and have a smooth sail into the future. But what does it actually mean to embrace digitalization in hospitality, or more specifically, in hotels? In hospitality, the …

Resources

Email marketing: How to turn your hotel’s newsletter into a lead magnet

hotel marketing

I don’t know about you, but it’s very rare that I deliberately sign up for hotel’s newsletters – even if I really like the place. The reason is simple; I don’t really care about a hotel’s new indoor pool or breakfast menu if I’m located far away from it and don’t have the chance to …

Business, Resources

Top 5 Travel- & Hotel Trends in 2020

700.000 heures

If you’re working in hospitality – and with marketing, specifically – you might want to know a thing or two about this year’s top trends and tendencies, which are changing the industry. In this post, I’ve gathered the 5 most interesting ones to keep an eye on.  5 hotel trends in 2020 and beyond Garden …

Resources

Why good copywriting is still essential for hotels

hotel oderberger berlin

I’ve written quite a lot about digitalization in hospitality and how hoteliers can embrace digital tools to meet the needs of future guests. However, there’s still a very non-digital tool that I’d like to emphasize as being one of the most efficient ones when it comes to hotel marketing. The word, ladies and gentlemen, is copywriting. …

Resources

From sustainability to ‘smart hotels’​: here are the current trends in hospitality

hotel marketing trends

The hospitality industry as we know it is changing rapidly at the moment. New terms, concepts and ideas are rolling in like never before, and for hoteliers, GM’s and Marketing Managers, it can all seem a bit overwhelming. That’s why I arranged to meet Anders Justenlund, Senior Lecturer and Business Developer at University College Northern …