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Email marketing: How to turn your hotel’s newsletter into a lead magnet

hotel marketing

I don’t know about you, but it’s very rare that I deliberately sign up for hotel’s newsletters – even if I really like the place. The reason is simple; I don’t really care about a hotel’s new indoor pool or breakfast menu if I’m located far away from it and don’t have the chance to …

Business, Travel

What 6 years of travel blogging has taught me

travel trends 2021

I launched this blog almost 6 years ago, and a lot of water has flowed under the bridge ever since. As I have developed as a person, so has my layout, style, photography and writing skills. Most importantly, I have learned a lot about life through this platform – and I have connected with some …

Business, Resources

Top 5 Travel- & Hotel Trends in 2020

700.000 heures

If you’re working in hospitality – and with marketing, specifically – you might want to know a thing or two about this year’s top trends and tendencies, which are changing the industry. In this post, I’ve gathered the 5 most interesting ones to keep an eye on.  5 hotel trends in 2020 and beyond Garden …


Why good copywriting is still essential for hotels

hotel oderberger berlin

I’ve written quite a lot about digitalization in hospitality and how hoteliers can embrace digital tools to meet the needs of future guests. However, there’s still a very non-digital tool that I’d like to emphasize as being one of the most efficient ones when it comes to hotel marketing. The word, ladies and gentlemen, is copywriting. …


From sustainability to ‘smart hotels’​: here are the current trends in hospitality

hotel marketing trends

The hospitality industry as we know it is changing rapidly at the moment. New terms, concepts and ideas are rolling in like never before, and for hoteliers, GM’s and Marketing Managers, it can all seem a bit overwhelming. That’s why I arranged to meet Anders Justenlund, Senior Lecturer and Business Developer at University College Northern …

Branding & Marketing, Resources

The art of hotel storytelling (and how to use it for branding)

storytelling for hotels

This post is perfect for you if: You’re working with hospitality marketing  You’re the owner of a hotel who has a great story to tell!  You’re interested in marketing trends and branding  You’d like to get to know the concept of ‘storytelling’ better  Storytelling as a branding tool With the massive amount of content being …


Digital marketing trends for hotels in 2019

marketing for hotels

Trends come and go; not only in the world of fashion, but certainly also in the world of hospitality. Working with content marketing for hotels, I witness digital trends and new marketing tools come and go on a regular basis, and I understand how overwhelming it can be for hotels and marketing managers to keep …


My recent podcast interviews on career and mindfulness

regitse cecillie rosenvinge podcast

In connection to publishing my book FREELANCER back in December ’18, I’ve done some quite interesting podcast interviews with both Danish and international media. Even though they’re quite different in context, they all evolve around career, freelancing, mindfulness and spirituality. I hope they’ll inspire you to live your own potential and create life on YOUR …