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Checking in: The George, Hamburg
Hotels, Reviews

Checking in: The George, Hamburg

What happens when you pair British old-school elegance with hip modern city vibes? The answer can be found at The George; a trendy design hotel in Hamburg’s colorful St. George district. Here’s my report after staying there for 24 hours. 

the george hamburg

A member of Design Hotels (the renowned chain of high end and chic hotels located all over the world), The George is no different than its brothers and sisters from the category of design hotels – on the outside. It’s when you step inside the dark polished lobby and inhale the ambience that you suddenly see it; The George is a one of a kind.
In this case, there’s only one George (hence, the name: THE George) and he seems like a cheeky fella with a taste for the good life. He’s a classy lad with a taste for the good life, but his heart is rebellious – catering to the hip urban neighborhood of St. George. And that’s pretty much whom you get to meet when you check in.

So why stay here on your next trip to Hamburg? First of all, it’s always worth trying something new – especially if you (like me) have been in Hamburg many, many times. Secondly, I’m sure you’d love it if you fancy a trendy design hotel flirting with the younger crowds. Apparently, then this is the place to be.

the george hamburg

The George is located on the border of the Aussenalster; a recreational area, which is very popular in summer. I really love the fact that you can reach everything by foot (both the lake and the city center) and that you – when the city feels too overwhelming – can withdraw to the lovely outdoor terrace of the hotel with a chilled beverage at hand. The George houses DaCaio – an Italian restaurant serving both breakfast, lunch, dinner and drinks in between. And speaking of breakfast – this was actually my favorite part of the stay. Yes, I am a fan of breakfast in general, but this one won me over with its elegant portions, tasty treats and hearty selection of anything from bread and spreads to fruit and hot dishes. The Bar DaCaio is your go-to-place – not for Italian cocktails as you’d might imagine because of the name – but for British afternoon tea and delicious Martini cocktails in the evening.

the george hotel
Left: a peek into the library. Right: macarons in the room upon arrival.

There are funny, quirky details everywhere you look; from colonial style decor to British tapestry and contemporary design references. Somehow, it works though – especially when you take a look inside the open library room, which is connected to an outdoor terrace. I went here in summer, but I could just imagine how neat it would be to snuggle up in front of the fireplace here in winter! Five different room categories spending from fairly small single rooms to the lavish The George Suite. I was staying in a regular double room without a balcony, but there was a lovely sunset view in the evening and a nice Eames rocking chair, which any design enthusiast would appreciate!

A small day spa accommodates your wellness hunger, but if you haven’t booked a treatment, there’s a daily fee of €5 for using the wellness area. Lastly, I’d encourage all guests to hang out in the rooftop bar, The Campari Lounge, from where there’s a beautiful view of the Alster lake. When I close my eyes, I’m immediately transported back to these cosy settings, which offer the perfect frame for your next city getaway.

the george hamburg
The ‘Campari Lounge’ on the roof.

The George isn’t only a nice place to stay at; it’s  a must if you’re a fan of quirky design and good vibrations!

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