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Introducing “Auberge”: A Bespoke Newsletter for Hospitality Professionals

Introducing “Auberge”: A Bespoke Newsletter for Hospitality Professionals

hospitality marketing

Auberge means “inn” or “establishment” in French, but to me, it covers a lot more. It’s a feeling and a way of life. To check into a distinct hotel that provides you with memories for life. To meet and engage with locals and passionate people who turn your perspectives upside down. All this is the fundament on which Auberge is build upon.
Welcome to my bi-weekly newsletter edit for hospitality professionals. First edition launches in January 2021, and you can sign up right here.

An ode to Distinct Hotels & Passionate Professionals

Since late 2019, I’ve been sending out hospitality marketing newsletters on behalf of my content marketing agency Room22. Then Covid-19 made its entrance, and the industry was hit hard. More than ever, we need fresh initiatives and new perspectives that can help elevate the hospitality industry and the people operating in it. My contribution is “Auberge” – a bi-weekly newsletter (or lunch break edit, as I call it), which is aimed at hospitality professionals (anyone working in the industry) and creatives seeking fresh inspiration.

Structured as a mini journal with lots of interesting features, “Auberge” is your monthly source of inspiration and aesthetic beauty. Here’s a sneak peek of what you can expect:

  • Focus on distinct hotels around the world.
  • Interviews with interesting personalities in the industries; from GM’s to Marketing Manager’s and Architects – this is where you’ll meet them.
  • Industry trends and forecasts.

Get ready for the first edition launching on January 12th at 11AM CET.

I’m very excited to launch this project and look forward to engage with many of you on this new creative journey. Feel free to get in touch if you’d like to see specific hotels or people featured in the bi-weekly edits.


“Customers may forget what you said but they will never forget how you made them feel”

Also read: 5 Educational Books for Hospitality Professionals.

hotel marketing book

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