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Resources

How to get top hotel rankings on TripAdvisor

TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …

Resources

How to create a strong hotel content marketing strategy

hotel marketing

“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …

Resources

Hotel marketing post Covid-19: 3 things to focus on

hotel marketing 2021

One thing’s for sure; hospitality is changing completely in the wake of Covid-19, and so is marketing. But how do particularly smaller hotels adapt to this new world? And what should they tap (more) into moving forward in order to attract more guests and stand stronger in the market? I’m sharing my five scents on …

Entrepreneurship, Resources

5 educational books for hospitality professionals

books for hotel professionals

There are many ways in which to educate yourself in a certain topic or field – my favourite is (still) to read books. If you’re a hospitality professional, these five titles are definitely worth a read. Each one of them are full of valuable tips and inspiration for hotel leaders and professionals who strive to …

Resources

Email marketing: How to turn your hotel’s newsletter into a lead magnet

hotel marketing

I don’t know about you, but it’s very rare that I deliberately sign up for hotel’s newsletters – even if I really like the place. The reason is simple; I don’t really care about a hotel’s new indoor pool or breakfast menu if I’m located far away from it and don’t have the chance to …

Resources

Why good copywriting is still essential for hotels

hotel oderberger berlin

I’ve written quite a lot about digitalization in hospitality and how hoteliers can embrace digital tools to meet the needs of future guests. However, there’s still a very non-digital tool that I’d like to emphasize as being one of the most efficient ones when it comes to hotel marketing. The word, ladies and gentlemen, is copywriting. …

Resources

From sustainability to ‘smart hotels’​: here are the current trends in hospitality

hotel marketing trends

The hospitality industry as we know it is changing rapidly at the moment. New terms, concepts and ideas are rolling in like never before, and for hoteliers, GM’s and Marketing Managers, it can all seem a bit overwhelming. That’s why I arranged to meet Anders Justenlund, Senior Lecturer and Business Developer at University College Northern …