The future is happening now. With hotels becoming increasingly digital and facing a new generation of travellers, it’s time to dive into some of the most dominant trends in the hospitality industry these years. In this post, I’m highlighting 8 of them. 1. Customization We’ll see a lot more customizing of experiences based on guest …
It’s safe to say that without a proper brand strategy, your creative team will be lost, and you’ll loose brand consistency and thereby limit your overall credibility. With a proper brand strategy in hand, your business can grow and thrive in a crowded market – and isn’t that what we all want? In this post, …
Few institutions are as magical as the grand hotel. A brainchild of European culture, the mother of all hotels came into being in the mid 19th century, housing everything travellers needed to feel comfortable. But where was the first grand hotel located? How did it look like? And does it hold a place in the …
When looking into the future of hospitality (and the present, for that matter), one must look at technology as well. The two go hand in hand – mostly to ensure a seamless and easy experience for guests. One concept that surely has come to stay is the metaverse. In this article, I’ll look into what …
I’ve done a lot of research in my network in the past years, for example because I wanted to identify the main struggles of small business owners when it comes to producing content. The number one challenge, they all said, is finding the time to produce quality content for their social media channels. Not everyone …
Never has the industry of hospitality changed the way it does right now. Ever since Covid came along almost three years ago, the world hasn’t been the same, and hospitality brands must adapt to survive. We’re currently seeing an influx of exciting new trends and tendencies dominating how we’ll travel, stay and perceive the world …
There’s no industry like the Swiss hospitality industry. Shaping hotels and hospitality for more than a century, the Swiss know how to launch and operate properties that guests want to visit again and again. This year, 5 new interesting openings are seeing the light of day. From Geneva to Luzern; you’ll want to put these …
Sustainability is a hot topic across all industries these days, but when you say eco, another less flattering concept must also be taken into consideration. It’s called greenwashing and it happens when companies pretend to do more for the environment than they actually are. In this post, I’ll explain a bit more about greenwashing and …
A new year has begun, which means it’s time to look into the trends and tendencies for the hospitality industry. What will travellers see more of this year? What new concepts are hotels going to roll out? And what will shape our travel experiences in particular? A shift in society (due to Covid-19) means new …
Some hotels now finally have a re-opening plan in place for spring/summer 2021! But there are certain factors hoteliers must consider before opening their doors for guests again. Do you know which? Here are three things to consider before welcoming guests post-Pandemic. Safety and hygiene protocols. It comes as no surprise that travellers post-Covid will …
