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Resources

Hotel re-opening: 3 things to consider before welcoming guests post-Pandemic.

hotel opening post pandemic

Some hotels now finally have a re-opening plan in place for spring/summer 2021! But there are certain factors hoteliers must consider before opening their doors for guests again. Do you know which? Here are three things to consider before welcoming guests post-Pandemic. Safety and hygiene protocols. It comes as no surprise that travellers post-Covid will …

Resources

How to create a strong hotel content marketing strategy

hotel marketing

“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …

Resources

Introducing “Auberge”: A Bespoke Newsletter for Hospitality Professionals

hospitality marketing

Auberge means “inn” or “establishment” in French, but to me, it covers a lot more. It’s a feeling and a way of life. To check into a distinct hotel that provides you with memories for life. To meet and engage with locals and passionate people who turn your perspectives upside down. All this is the …

Business, Hotels

The big hotel Q&A: 15 facts about hotels

luxury travel bloggers

Over the years, I’ve received a great deal of questions about hotels and hospitality. I love anything related to my industry, so I thought it’d be fun with a little Q&A here on the blog. Below you’ll find a curated selection of the most frequently asked questions, and I hope you’ll find them fun and …

Green Travel, Travel

How will travel and hospitality be transformed by Covid-19?

how to support the hotel industry

It is difficult times for the tourism and hospitality industry. In just a few months, the world as we know it has changed – and with that, a massive evolving challenge has emerged. Tourism is based on human interaction, which is the one thing that cannot take place at the moment. How are the travel …

Green Travel, Resources

Make it local: a new way to think (hospitality) business

hospitality marketing

One thing is certain: when everything is unsure, anything can happen! I choose to see this as a good thing, especially during these challenging Covid-19 times! In this B2B post, I’m addressing what hotels can do to survive the current crisis – and even thrive afterwards. The keyword is ‘local’, and it’s not only great for …

Resources

5 ways to support the hospitality industry during Covid-19

the weinmeister hotel berlin

It’s a fact. Most industries are already suffering from the outbreak of Covid-19 – and especially the hospitality industry is hit hard. Many hotels and restaurants will close its doors before the end of the year, while others might just barely survive. As a consumer, there are ways in which you can support the industry, …