You’re probably already familiar with term ‘staycation’ – a vacation where you don’t travel far, but stay in your local environment. During the Pandemic, this travel trend has truly gained foothold amongst travellers, as we want to feel safe and secure yet still need new experiences. I personally love the idea of paying more attention …
Whether or not your hotel is facing a re-opening soon, now is a good time to evaluate your Instagram account. After all, this is where many of your potential guests are hanging out, so make it worth their while!Taking a look at your hotel’s performance on social media – in this case, Instagram – will …
How will the experience of staying in a hotel change in the wake of the Pandemic? And how does it actually feel like to work in a hotel these days? To answer these questions, I summoned Silvia Kirkland who’s the Area Director of Housekeeping at Vail Resorts in Colorado, US. Keep reading if you’re curious …
Some hotels now finally have a re-opening plan in place for spring/summer 2021! But there are certain factors hoteliers must consider before opening their doors for guests again. Do you know which? Here are three things to consider before welcoming guests post-Pandemic. Safety and hygiene protocols. It comes as no surprise that travellers post-Covid will …
TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …
“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …
One thing’s for sure; hospitality is changing completely in the wake of Covid-19, and so is marketing. But how do particularly smaller hotels adapt to this new world? And what should they tap (more) into moving forward in order to attract more guests and stand stronger in the market? I’m sharing my five scents on …
There are many ways in which to educate yourself in a certain topic or field – my favourite is (still) to read books. If you’re a hospitality professional, these five titles are definitely worth a read. Each one of them are full of valuable tips and inspiration for hotel leaders and professionals who strive to …
One thing is certain: when everything is unsure, anything can happen! I choose to see this as a good thing, especially during these challenging Covid-19 times! In this B2B post, I’m addressing what hotels can do to survive the current crisis – and even thrive afterwards. The keyword is ‘local’, and it’s not only great for …
It’s a buzzword of our time, digitalization. And it seems like every company out there has to embrace it as part of their culture to stay on track and have a smooth sail into the future. But what does it actually mean to embrace digitalization in hospitality, or more specifically, in hotels? In hospitality, the …
