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Email marketing: How to turn your hotel’s newsletter into a lead magnet

hotel marketing

I don’t know about you, but it’s very rare that I deliberately sign up for hotel’s newsletters – even if I really like the place. The reason is simple; I don’t really care about a hotel’s new indoor pool or breakfast menu if I’m located far away from it and don’t have the chance to …

Hotels, Travel

World Luxury Hotel Awards: Top 10 European Winners 2018

Thermes Marins de Cannes HD

I’ve wanted to publish this post for quite a while, but better late than never! If you’re a fan of luxury travel and beautiful hotel like me, don’t waste another second – scroll down to view the top 10 global winners 2018 for European hotels, as awarded by World Luxury Hotel Awards!  The Copenhagen Traveler …

Branding & Marketing, Resources

The art of hotel storytelling (and how to use it for branding)

storytelling for hotels

This post is perfect for you if: You’re working with hospitality marketing  You’re the owner of a hotel who has a great story to tell!  You’re interested in marketing trends and branding  You’d like to get to know the concept of ‘storytelling’ better  Storytelling as a branding tool With the massive amount of content being …