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Resources

How to get top hotel rankings on TripAdvisor

TripAdvisor is the world’s largest travel platform where travellers can share reviews of e.g. hotels and restaurants. As a hotelier, you’re probably already familiar with it – but do you know how to get top rankings for your property? Top reviews from your guests will not only make your hotel credible; it’ll save your bottom …

Resources

How to create a strong hotel content marketing strategy

hotel marketing

“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …