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Resources

How to create a strong hotel content marketing strategy

hotel marketing

“How do you create a strong content marketing strategy for a hotel?”. This is probably one of the questions I receive the most, but there’s no one-size-fits-all answer. Each hotel is different. Unique places demand unique solutions, so that’s what I offer my clients. One thing’s for sure though; without a strategy, success or failure …

Business, Resources

My e-book “Storytelling for Hotels” is out!

It’s a big day for me today! The e-book I’ve been working on for months, “Storytelling for Hotels”, is finally out. Digitally, that is, because I intentionally didn’t want to publish a physical one. A few years ago, my first book, “Freelancer”, was launched in Denmark. That was a physical book, and it took a …

Branding & Marketing, Resources

The art of hotel storytelling (and how to use it for branding)

storytelling for hotels

This post is perfect for you if: You’re working with hospitality marketing  You’re the owner of a hotel who has a great story to tell!  You’re interested in marketing trends and branding  You’d like to get to know the concept of ‘storytelling’ better  Storytelling as a branding tool With the massive amount of content being …